How does the IP anonymization work?

In order to avoid tracking of users’ accurate geographic location and also protect IP addresses with compliant with the GDPR law, ZIZERA provides an option to enable IP anonymization/masking through GTM.


The Google Analytics dashboard displays by default the geographic location of your application/website users using their actual IP address. In the process of displaying the users’ geographic location, there is a possibility to process and store their IP addresses, which is non-compliant with EU General Data Protection Regulation (GDPR) act.

IP Anonymization is a process of masking user’s IP address, before processing and storing it in analytics memory. Thus, slightly reducing the accuracy of locating user’s geographic location and restrict to track their identity.

This chapter provides step by step instructions to enable/disable IP anonymization for ZIZERA applications using its GTM container ID.

Configuration setting

By default when you import ZIZERA GTM container to your GTM account, the IP anonymization variable “anonymizelp” is set to true. Based on your requirement, you can retain this configuration setting, else disable anonymizelp.

Here you can read more about Import GTM container.

Enable/Disable IP Anonymization

Follow the steps below to enable/disable IP anonymization/masking for your application/website:

Note: If you are managing multiple applications in ZIZERA, for each application; configure anonymization variable in its respective GTM container.

1. Login to your GTM account.

2. Select the GTM container that is mapped to the ZIZERA application.
Note: Ensure to select the correct GTM container ID that you have mapped to the application in Publisher Application Management. Here you can read more on how to Configure GTM.


3. Click on Variables and select Google Analytics Settings variable.

4. Click Edit icon.

5. From Fields to Set, click on ADD FIELD.

6. Enter anonymizelp in Field Name.

7. Enter Value as true to enable IP anonymization, else set to false.

8. Save the configuration settings.


9. Click on Submit to publish the changes made to the container workspace.

10. Add descriptive Version Name and Version Description.

11. Click on PUBLISH.
Note: The IP Anonymization is enabled/disabled in your application only if you publish the configuration settings.

Once you enable IP Anonymization field (set anonymizelp = true), the Google analytics will not process and store the real IP addresses of the users’ and your application/website is compliant with the EU GDPR act.

Note: The IP anonymization configuration is applicable only for Google Analytics. If you use other third-party analytical tool, refer its respective website to know about the IP anonymization settings.